OUR BELIEFS SHAPE US
At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.
Our values are simple:
- Respect for all
- Accountability to excellence
- Commitment to diversity, equity & inclusion
- Collaboration through trust
- Responsibility to our communities and to our future
These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:
Media Responsibility
YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released
IPG Mediabrands begins a quarterly report on social platforms’ practices By Nat Ives The July advertiser boycott against Facebook Inc. over the way it handles unwelcome content generated some results, at least in the eyes of organizers, and a flood of headlines. But parts of the ad industry also are taking a wider look at
Diversity, Equity and Inclusion
“Hire more women.” “Hire more Black and Brown people.” “Take an ad out at NYC Pride.” Some organizations follow a haphazard checklist for diversity then wonder why their efforts produced no tangible results – goals aren’t met, projects are stagnant and the halls look the same as ever. That’s because true diversity reflects meaningful change,
MEASURING MINORITIES: IS EXPENSIVE SAMPLE PREVENTING INCLUSIVE RESEARCH?
Costly fieldwork means researching LGBTQ+ people is prohibitively expensive for many, creating a barrier to market research that is truly inclusive, writes Michael Brown as he calls for a cross-sector push for change. It is within the reach of everyone in the market research sector to hone our practices in order to give a voice
Sustainability and Purpose
Mark Coad on why he doesn’t regret moving to Mediabrands, even with the hindsight of COVID-19
After six months as CEO of Mediabrands Australia, Mark Coad talks about the Group’s approach to the pandemic, why pitching has become more humanised and what media agencies and marketers should be thinking about. This is the second of a two-part interview, where Mark explains why he thinks Mediabrands will emerge from 2020 in better
Genuine Parts Company (GPC) Asia Pacific has been preparing for some time for Father’s Day, a big sales event in the calendar of Australasia’s largest automotive aftermarket parts and accessories provider. And that includes finding and appointing a new media agency to represent brands such as Repco, the auto parts name said to be loved
Privacy and Data Ethics
IPG Mediabrands released its Media Responsibility Audit of social media platforms as part of a larger effort to enhance brand safety and media responsibility in advertising. The social media platform audit, based on the media responsibility principles, looked at the impact of harmful content and evaluated the policies of different platforms and their enforcement. The audit
If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the
