Mark Coad on why he doesn’t regret moving to Mediabrands, even with the hindsight of COVID-19
After six months as CEO of Mediabrands Australia, Mark Coad talks about the Group’s approach to the pandemic, why pitching has become more humanised and what media agencies and marketers should be thinking about. This is the second of a two-part interview, where Mark explains why he thinks Mediabrands will emerge from 2020 in better shape than we went into it.
